Paris Saint-Germain (PSG) president Louis Campos was serious about bringing in Lee Kang-in.
According to Le10sport, the French publication, the coach was speaking at a conference in La Sorbonne in France on Nov. 11 (KST). “We made a lot of efforts to sign Lee Kang-in,” Campos said at the event.
It was previously reported that Campos had been monitoring the player’s performances in Mallorca in order to bring him to the club. At the height of the PSG transfer speculation, Spain’s Marca reported that “PSG president Campos has been watching Lee all season. He has become the most attractive player in the Spanish La Liga market. PSG have guaranteed him a place in the first team and the chance to play in European competitions.”
It was Campos who recommended Lee’s talent to the club. After the official announcement of Lee’s transfer to PSG, French newspaper Le Parisien said, “Lee has signed a five-year contract with PSG. The transfer fee is 22 million euros (about 31 billion won). Lee has been a target of PSG president Campos for some time.”
At the time, PSG was without a manager, which normally makes it difficult to conduct a transfer market. However, Campos actively pushed for the signing of Lee, and the deal came to fruition.
“For economic reasons, I told him not to go over a certain price,” he recalls. “From a sporting point of view, I really like Lee Kang-in. He fits the style the coach wants. But I didn’t think that signing him would affect our marketing in Asia,” he confesses.
The reason we mention Asian marketing is because the signing of Lee has been a marketing boom for PSG. It was even reported that Lee’s jersey was selling as much as Kylian Mbappe’s online. 토토사이트
When Lee visited South Korea last summer, Spain’s Marca wrote: “Last week, PSG opened a new official store in Seoul, South Korea. The queues filled the streets. Fans waited to buy Lee’s jersey ahead of PSG’s clash with Jeonbuk Hyundai next Wednesday. The craze for Lee has already reached fever pitch. “Seventy percent of the jerseys sold were of Lee Kang-in,” said PSG, who were surprised by the impact of his signing.